Gamification in the candidate recruiting and pre-screening process is a growing trend that promises to revolutionize the way we attract and select talent.
The job market is constantly evolving and requires companies to search for innovative strategies in order to attract and select new talents. New generations, such as millenials and generation Z , are increasingly demanding and looking for engaging and stimulating experiences, even in the application process. For this reason, many companies have decided to exploit gamification, i.e. the application of playful elements and techniques, to non-gaming contexts, such as recruiting and pre-screening of candidates. It is a growing trend in the world of human resources, which aims to make the process of selecting, evaluating and training staff more interactive and fun.
What Are The Advantages Of Gamification In Recruiting? And Which Companies Have Already Adopted It Successfully?
Let's see it together in this article.
Gamification has several benefits for both companies and candidates. Gamification allows companies to:
- Increase candidate and employee loyalty by making the application process more fun and motivating. Additionally, candidates can get a preview of the work environment and company culture, a factor that reduces attrition rates once hired.
- Convey an innovative and creative image, and stand out from the competition thus attracting the attention of the most qualified candidates suited to the role.
- Assess candidates' skills and aptitude, creative thinking, and problem-solving ability through realistic scenarios and work environment simulations.
- Optimize times and costs of the selection process, filtering candidates more effectively and quickly.
Gamification offers candidates the opportunity to:
- Demonstrate their skills and potential in a more authentic and spontaneous way, without having to prepare standardized answers or face stressful interviews.
- Get to know the company and the tasks they will perform better before applying, checking their compatibility with the role and the company vision.
- Have fun and learn something new by participating in interactive games, quizzes, challenges, and behavioral tests.
Examples Of Gamification In Recruiting
Many companies have experimented with gamification in the candidate recruiting and pre-screening process, with positive results both in terms of quality and quantity of applications. Here are some examples:
- Google . In 2004, the tech giant used a series of mathematical equations on a billboard to attract the brightest and most motivated candidates. Anyone who could solve the puzzle was directed to a website where they could submit their resume.
- Formapost . The French postal services company created an online game called “Jeux Poste,” in which candidates had to manage a typical day of a postal worker. The game allowed the company to increase the number of applications by 41% and reduce turnover by 25%.
- Marriott. The hotel chain launched an online game called “My Marriott Hotel,” where applicants could create and manage their own virtual hotel. The game aimed to raise awareness of career opportunities in the hospitality industry and attract emerging talent.
Gamification in the candidate recruiting and pre-screening process is a growing trend that promises to revolutionize the way we attract and select talent. To achieve the best results, it is important to choose games that are appropriate to roles and company values, as well as rely on experienced and reliable suppliers. In this way, gamification can turn into a unique opportunity to create a positive relationship between the company and the candidates, based on fun and learning. Our consolidated know-how in gamification and digital learning and the numerous years of experience in this sector have allowed us to apply this methodology to various HR processes, including recruiting and pre-screening candidates.
If you want to know more and know some case histories, contact us. We will be happy to help you find the solution that best suits your needs.
Valeria Ulloa Severino